Introduction

For the past 3 years, the Reader’s Digest Trusted Brands survey has investigated which brands in South Africa have the best reputation among consumers – and why.

The 3rd Reader’s Digest Trusted Brands survey has once again identified the products and services South Africans depend on to enrich their lives.

Brand Showcase

Results

Iconic SA Brands

Winner

Sunlight

Highly Commended

Woolworths

Highly Commended

Mrs Balls

Banks

Winner

First National

Highly Commended

Standard Bank

Highly Commended

Nedbank

Biscuits

Winner

Bakers

Highly Commended

Provita

Highly Commended

Tennis

Breakfast Cereal

Winner

Weet-Bix

Highly Commended

Jungle

Highly Commended

Kellogg's

Cars

Winner

Toyota

Highly Commended

Mercedes Benz

Highly Commended

Volkswagen + VW

Cellular Brands

Winner

Samsung

Highly Commended

Nokia

Highly Commended

Apple iPhone

Charities

Winner

Hospice

Highly Commended

Red Cross

Highly Commended

CANSA

Confectionery

Winner

Lindt

Highly Commended

Cadbury

Highly Commended

Nestle

Dairy

Winner

Clover

Highly Commended

Nestle

Highly Commended

Parmalat

DIY Retailers

Winner

Builders

Highly Commended

Makro

Highly Commended

Mica

Frozen Food

Winner

I&J

Highly Commended

McCain

Highly Commended

Sea Harvest

Herbs and Spices

Winner

Robertsons

Highly Commended

Ina Paarman

Highly Commended

Knorr

Household Cleaning Products

Winner

Sunlight

Highly Commended

Handy Andy

Highly Commended

Dettol

Investment Management

Winner

Allan Gray

Highly Commended

Old Mutual

Highly Commended

Liberty

Life Insurance

Winner

Old Mutual

Highly Commended

Sanlam

Highly Commended

Liberty

Pain Relief

Winner

Panado

Highly Commended

Myprodol

Highly Commended

Disprin

Pet Food

Winner

Hill's Pet Nutrition

Highly Commended

Bob Martin

Highly Commended

Vet's Choice

Petrol Brands

Winner

Engen

Highly Commended

Caltex

Highly Commended

BP

Pharmacy Brands

Winner

Dis-Chem

Highly Commended

Clicks

Highly Commended

Link

SA wines

Winner

Nederburg

Highly Commended

J C Le Roux

Highly Commended

KWV

Shampoo

Winner

Head & Shoulders

Highly Commended

Dove

Highly Commended

Pantene

Short Term Insurance

Winner

Santam

Highly Commended

'Mutual & Federal

Highly Commended

Discovery

Small Appliances

Winner

Samsung

Highly Commended

Bosch

Highly Commended

Kenwood

Toothpaste

Winner

Colgate

Highly Commended

Sensodyne

Highly Commended

Aquafresh

Vitamins and Supplements

Winner

Vital

Highly Commended

Cal-C-Vita

Highly Commended

Centrum

Whitegoods

Winner

Defy

Highly Commended

Samsung

Highly Commended

LG

How Our Trusted Brands Survey Was Conducted

We commissioned leading market research company

Catalyst Research to survey a representative sample of 423 South African adults on their most trusted brands in 26 categories of products and services across a broad range of industries.

Each category contains

one Winning, and two or three Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.

Each year, our annual survey unearths some interesting – and revealing

– features of what drives South Africans to put their trust in a brand. Here’s what these drivers are:

  • “A pleasant experience, customer-friendly and there to help”
  • “Value for money and excellent products”
  • “They know what they are talking about”
  • “Should be on the South African flag!”
We are confident that the 2015 results

of this annual poll are the most accurate reflection of consumer trends throughout South Africa. Great brands have wonderful success stories.